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Find out the results of research conducted among CEOs, managers and sales representatives from top international pharma companies, such as Novartis, GlaxoSmithKline, Sandoz, Johnson & Johnson, Sanofi, Merck, Roche, Abbovie, and Pfizer.

☑ What it takes to convince a pharmacy employee to recommend your drug. Is it education? Quality of medicine? Or regular sales activities such as calls and visits?

☑ What is the most effective selling style?

☑ How many hours per month on average do pharmacists dedicate to online education?

☑ How do sales reps measure sales effectiveness?

☑ The areas of work for pharma sales reps that could be optimised

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