This piece was originally published by Donald Hackett. Follow him on LinkedIn. When you’re picking up a few items at the local pharmacy and spot an on-site vaccination clinic, would getting vaccinated be a smart move? Yes, says the Centers of Disease and Control (CDC)….

Content marketing has grown tremendously over the last few years and it’s something that shouldn’t be ignored by pharma, let alone any industry. What is content marketing? Put simply, it is content that is relevant, consistent and valuable. It is a type of marketing that…

USA Advertising includes descriptive texts issued by a manufacturer, packer or distributor and are required to be truthful and not misleading. Prescription drug advertising in the U.S. is primarily governed by the Federal Food, Drug and Cosmetic Act (FDCA) and the U.S. Food and Drug Administration…

We spend hours building courses that look great and have rich interactive elements, but often we’re missing the key component to an effective course: tapping into the learner’s motivation. When you frame the e-learning content into a meaningful context, you’ll not only tap into the…

This post is a recap of an article written by Paul Graham, a famous VC investor and co-founder of YCombinator, the most influential startup accelerator in the world.   Full article available here: http://paulgraham.com/ds.html.   Microsoft can’t have seemed very impressive when it was just…

Personal data has always had an important role in the pharmaceutical industry. In the 21st century, handling personal data represents an essential part of many pharmaceutical operations, e.g. clinical research, client outreach and marketing. However, personal data regulations have become more and more stringent  and…

Doctrina, a start-up company focused on transforming the traditional access to knowledge for healthcare professionals, reports that it is now working with over 1 million physicians, nurses, pharmacists and pharmacy technicians from all over the world. This number puts the company’s vision of being the…

Why should you fail in marketing? Have you just remembered one of your school exams which you finished with a big, red “F” grade? Maybe you’ve imagined an athlete who finished last in the World Cup? Or, what is even more likely if you are…

We all have a professional network, big or small. It may be people we know well and have worked with at some point. Or people we’ve met briefly at a conference and agreed to keep in touch. Or people who have reached out to us…