Latest Posts
Knowledge is power.
It was Socrates who said: “The one thing I know is that I know nothing.” Anyone who’s gained a certain amount of knowledge and experience shares this same thought; at least, when egos are put aside. And if we scale this thought to business level,…
The future of marketing in the pharma industry
In a data-driven world, the average healthcare professional is progressively more aware of how their data is utilized, and, subsequently, more vocal in their desires regarding what information they are presented with and why. It’s about the right time, the right content and the right…
The average conversion rate on digital is 11%. Ours is +30%. How do we do it?
This article is based on a white paper that argues a result of +30% successfully completed courses through the Doctrina digital platform does not necessarily represent good performance. What are we compared to? An effective marketing strategy often means picking the communication channels that the potential customers are more likely…
The Pharmacist’s role in medication adherence
The integration of pharmacists into primary health care teams is essential to improving patient outcomes. How do we make the best of it? The role of pharmacists has changed dramatically in the past 40 years, and they now play an integral role in the proper usage…