The responsibility for the proper use of medicines unavoidably falls on the shoulders of doctors who prescribe them, and pharmacists and pharmacy technicians who dispense them.
The role of pharmacists has evolved
Furthermore, the role of pharmacists has greatly evolved, as they have been seeking to redefine themselves within the healthcare environment. They have an active role in their communities and advise patients about the products that they have been prescribed. They are consistently named among the most trusted members of the health industry and work more face-to-face with customers more than ever. Their work depends on obtaining the correct information in order to better advise patients, and reduce the possibilities of adverse events with medicines.
Pharmacists and pharmacy technicians continuously offer guidance to the public within the communities in which they work. And as good solutions are usually directly related to the root of the cause, it would make sense that continuous training can ensure that the information pharmacists and technicians have and transmit to patients is correct and current.
Only then can they, in turn, educate and motivate patients about medications and new innovations.
Digitalization helps with the information flow of the most recent and accurate data about medicines
Support through professional education is vital for pharmacists and pharmacy technicians to do their work properly, and they need access to the most recent and accurate data about the products they prescribe and dispense.
The usual practice of information flow about new medications is mostly via sales representatives from pharmaceutical companies who visit pharmacies. Still, they often do not have the opportunity to properly educate the relevant people in a pharmacy about medicines as 33% of them are not available or the visits conflict with other activities.
An up-to-date solution to help with better adoption of new products is digitalization and the use of online tools. With these we can improve the workflow of pharmacists and pharmacy technicians, improve the flow of information between pharmaceutical companies and pharmacies, and contribute to more sustainable medicine consumption.
We hear a lot about digitalization nowadays, but it’s important to note that good practices (and only efficient ones, actually) take into account good distribution tactics and platforms as well as mediums with relevant content and notable user engagement.
Investment in knowledge still pays the best interest
Benjamin Franklin was right – “Investment in knowledge does pay the best interest” and this hasn’t changed in the digital era. New knowledge and experience plays a vital part in everything we do and helps us make better decisions.
With the increased presence of digitalization, e-learning is also an effective approach for pharmaceutical companies and pharmacy professionals to exchange information and data. This has already been recognized by several highly successful platforms, such as: CIG Healthcare Partnership, Bedrock Medical Communications, and The Centre for Pharmacy Postgraduate Education (CPPE), to name but a few.