How can you create engaging content? Learn from the best of the class of 2018!
Fast-evolving technology has become a part of every aspect of our lives. This might sound like an inspirational cliche; we understand. Still, it is true. No matter how we live or where we work, our lives are consumed by the fast flow of information backed by…
The master list of digital health conferences in 2019
Knowledge is power, that is 100% true. There are many great ways to learn and develop these days: e-learning (highly recommend), podcasts, webinars, blogs etc. Still, there is something particularly valuable in attending conference in person. It is the sense of community, network and relationship building. Exploring new ideas can…
Serve your content as people want it with video!
It’s old news that video helps us digest more content chunks in a quicker way. Still, according to Hubspot, video is projected to claim more than 80% of all web traffic by 2019. The numbers don’t lie. Creating video content is a trend and we…
4 rules to create engaging
e-learning
The beauty of online learning is that it’s a channel for effective education that can fit conveniently into the lives of your employees, clients, customers or students. It’s a flexible tool for continuous professional development and everyone at Doctrina is a firm believer in its efficacy….
Knowledge is power.
It was Socrates who said: “The one thing I know is that I know nothing.” Anyone who’s gained a certain amount of knowledge and experience shares this same thought; at least, when egos are put aside. And if we scale this thought to business level,…
The future of marketing in the pharma industry
In a data-driven world, the average healthcare professional is progressively more aware of how their data is utilized, and, subsequently, more vocal in their desires regarding what information they are presented with and why. It’s about the right time, the right content and the right…
The average conversion rate on digital is 11%. Ours is +30%. How do we do it?
This article is based on a white paper that argues a result of +30% successfully completed courses through the Doctrina digital platform does not necessarily represent good performance. What are we compared to? An effective marketing strategy often means picking the communication channels that the potential customers are more likely…
The Pharmacist’s role in medication adherence
The integration of pharmacists into primary health care teams is essential to improving patient outcomes. How do we make the best of it? The role of pharmacists has changed dramatically in the past 40 years, and they now play an integral role in the proper usage…